Research, Data & Publications

Research & data

Marketing Manchester gathers intelligence to increase understanding in visitor markets, prioritise activity and inform strategy, to ultimately increase the destination’s competitiveness in a global market and best support businesses and employment levels locally.  Below is a summary of further information that is available upon request, and in accordance with membership levels for members, from research@visitmanchester.com

In the 2018 Leisure Visitor Survey, 785 visitors told us why they visited, who they travelled with, where they had travelled from and what they did during their trip.  They fed back on where they looked for inspiration for their trip and on their overall visitor experience.

In the latest Conference Value & Volume study, venues told us about the conference and business events they had hosted over the previous calendar year.  The findings identified the increasing proportion of business coming from outside of the Northwest, the growing business levels from international associations, and the increased opportunities from national association conferences to inspire returning leisure trips.

The Hotel Performance Monitor provides an overview of the occupancy and revenue levels achieved in the previous month and how this compares with twelve months earlier whilst the Hotel Market Outlook looks ahead to the future supply in the market in the context of recent demand patterns.    

By 2020 Greater Manchester aims to; increase the number of staying visits to 13.7m, increase the number of day visits to 127m, increase the value of tourism to £8.8bn and increase the number of FTEs supported to 112,447.  The Tourism Economic & Activity Monitor provides an annual sense-check against these measures and identifies market activity supporting growth, and activity playing a major role in supporting jobs and businesses.

The one stop intelligence document provides an overview of the range of data available through local and national sources.  This includes information on the Greater Manchester dataset from the International Passenger Survey, Greater Manchester’s Most Visited Attractions, and a list of properties within the hotel pipeline.  Contact research@visitmanchester.com for further information.

Publications

Marketing Manchester Review 18/19

This is Marketing Manchester’s annual review of key projects and activity. Download the Review.

Marketing Manchester Strategic Priorities

Download Marketing Manchester’s Strategic Priorities.

Greater Manchester Business Tourism Strategy

This strategy sets out the approach needed to realise ambitious growth in the Business Tourism sector of Greater Manchester. Download the Greater Manchester Business Tourism Strategy 2019 – 2025.

Marketing Manchester Review 17/18

This is Marketing Manchester’s annual review of key projects and activity. Download the Review.

Greater Manchester Internationalisation Strategy

This Strategy, which has been prepared following consultation with partners across Greater Manchester and the UK, sets out our internationalisation ambitions over the next three years and provides a framework for action which will be worth over £2.2bn to
our economy. Download the Internationalisation Report.

Destination Management Plan

The Destination Management Plan (DMP) is an action plan for the visitor economy for Greater Manchester that sits below the tourism strategy. Download the Destination Management Plan.

Tourism Strategy

This strategy sets out the strategic direction for the visitor economy from 2014 through to 2020 and is the strategic framework for the whole of the Greater Manchester city-region: Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, and Wigan. Download the Tourism Strategy.

Original Modern

Original Modern explains the essence of Manchester, two simple words that define what sets Manchester apart from our peers across the globe. Download Original Modern.

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