Greater Manchester visitor attractions experience year-on-year growth

Annual visitor attractions data for the 2014 calendar year – supplied through STEAM* and released by Marketing Manchester – suggests ongoing growth for tourism attractions throughout Greater Manchester.

 

The most popular attractions - both free admission and paid entry - show a combined average of 6% growth in the number of people visiting in 2014 compared to the same data from 2013.

At the top of the free admission list - for attractions receiving over 100,000 visitors - is The Lowry with 866,773 visitors in 2014, up from 842,288 (3%), followed by: the Museum of Science and Industry (678,867; up 3%); Manchester Art Gallery (531,904; up 8%); the National Football Museum (466,788; up 16%); and Manchester Museum (426,517; up 7%).

Completing the free admission list are IWM North with 409,746 which received a 26% boost due to the staging of its excellent WWI centenary exhibitions; Runway Visitor Park (368,300); Bolton Museum, Aquarium and Archive (361,909); The John Ryland's Library (143,269); Portland Basin Museum in Tameside (109,344); Gallery Oldham (105,663); and The People's History Museum (100,314).

Coronation Street The Tour topped the paid attractions list with 363,687 visitors - an impressive achievement given that the attraction only opened in April 2014. This is followed by Manchester United Museum and Tour Centre (356,476), East Lancashire Railway and Bury Transport Museum (157,540), Victoria Baths (12,823), and Manchester Jewish Museum (12,220), which completes the top five paid attractions list.

This is the first year where data has been categorised in terms of whether it is a 'free attraction' or a 'paid entry' attraction.

Nick Brooks-Sykes, director of tourism at Marketing Manchester, part of the Manchester Growth Company, said: "2014 seems like a very long time ago, especially in the face of so many significant tourism developments in 2015; however, it was an excellent year for tourism and certainly laid the foundations for what has been a phenomenal year in 2015.

"There were fantastic growth stories across the board in 2014; however it is especially pleasing to see visitor attractions from the wider Greater Manchester conurbation making their way into the top attractions lists and this is testament to a lot of hard work and strong marketing campaigns.

"Greater Manchester's tourism industry is now worth £7 billion a year and supports 89,000 jobs in the local economy, the importance of which cannot be underestimated. There is room for improvement however; and as we continue to develop and refine our tourism offering we need to think carefully about how we make the most of new opportunities around route development, the strengthening of Greater Manchester's arts and culture offering and the profile of Manchester as the leader in both Northern Powerhouse and devolution conversations."

Marketing Manchester will host the annual Greater Manchester Tourism Awards next week (Thursday 12 November) celebrating tourism excellence across Greater Manchester over the past 12 months.

ENDS

For more information:

Andy Parkinson

Communications Manager, Marketing Manchester

Tel: 0161 238 4542 / 07714001544

Email: andy.parkinson@marketingmanchester.com

 

Notes to editors:

-       *STEAM (Scarborough Tourism Economic Activity Monitor) report - which is commissioned each year by Visit Manchester, the tourist board for Greater Manchester.

-       The most visited attractions lists are compiled from those submitting data to the annual STEAM process. Following this, permission is then requested from the attractions to be included in the resulting tables.

-       Where an attraction could be considered as a multi-purpose venue, attractions can be included if recognised by VAQAS; Visitor Attraction Quality Assurance Scheme. VAQAS is managed by VisitEngland and through its network of regional assessors, boasts an incredible reputation for instigating, modifying and shaping change to the customer experience at their attractions across England.

 

About Marketing Manchester

Marketing Manchester is the agency charged with promoting Manchester on the national and international stage. As part of the Manchester Growth Company, Marketing Manchester undertakes marketing and communications on behalf of the group in support of the Greater Manchester Strategy.  Visit Manchester is the tourist board for Greater Manchester and is a division of Marketing Manchester.

 

About Manchester Growth Company

The Manchester Growth Company has been established to achieve a transformation of the Greater Manchester economy, delivering on the priorities set out in the Greater Manchester Strategy. Providing the research and analysis to drive policy and delivery, raising Manchester's profile, attracting investment, helping businesses grow and providing individuals with new skills and employment opportunities.

 
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